SaveOurRand

I received a brief at Edcon, they need a logo for a money saving campaign, this was one of my options i created. the thinking behind this creative was saving money, no matter how small the amount. i wanted the effect of saving something dear to us like our animal, so i called it “SAVE OUR RAND”. And since our country and our currency was not doing so well i thought it would have a double impact on the employees to relies the severity of the situation.